How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

What is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past. Why is this such a great idea? Well, those potential customers could have been one click away from making a purchase and, for whatever reason, decided to keep scrolling. Retargeting will remind them of their interest and, hopefully, turn them from “almost buyers” to customers.
by Byron Coke
7 Tips for Writing Compelling Headlines That Your Audience Can’t Resist

7 Tips for Writing Compelling Headlines That Your Audience Can’t Resist

Think of it this way: the headline is the gate that every member of your audience has to pass through in order to interact with your content. If your gate isn’t appealing, no one will bother to pass through, and your content can’t do its job. So here are some tips you can apply to your headlines right now for a bigger audience and more engagement on your blog posts, articles, and videos.
by Byron Coke